PhotoMarketing

What is PhotoMarketing? PhotoMarketing is using photography as the core driver in a Brand Experience to produce a Call to Action.  This is done using on-site photo printing systems.

Why use PhotoMarketing? It is a very powerful tool, people love to have photos, especially if they are of things that they cannot do themselves and they are free!  Once you have their photo you can use it to drive them to a web site, collect their data, look at a branded slide show, walk away with a branded print to show their friends.

Our software and systems have been developed specifically to optimise the complete process, and to drive people to branded web sites.  The case studies section gives details of brands that have used PhotoMarketing as a tool.

What can you do with PhotoMarketing?
- Create a focal point through the act of taking a photo to provide interaction and interest drawing people to watch
- Show photos in a live slide show integrated with "adverts" to create "sticky media" for people to look for their photos and be exposed to the the brand and messages
- Hand people branded prints to take and show their friends
- Drive people to web sites to view photos and enter data
- Drive people to local kiosks to view their photo and enter data
- Drive people to use mobile phones to view data
- Provide branded electronic copies of images to be used on social networking sites

Next time you are in an office or at home, have a look around at the photos that are on show.  Many of them will have been there for ages, people rarely remove photos.  That photo could have your brand on and stay with them for months or even years.